Dense commentary on social media, PR, marketing, advertising and branding.
Even as advertising is considered an extension of movies, in a make-believe way, when using real people (well-known celebrities, for instance), brands and agencies are extra careful given the public’s familiarity with the celebrities. So, when Dhoni is being called ‘Chachu’ by…
Timing-wise, this new 5-Star ad which has the ‘youth’ doing nothing and being thanked for it seems incongruous to the actual youth who are on the roads, voicing their view. Also, to depict their target audience as being disingenuous (saying they will…
This has to be THE most bizarre and imaginative use of social media I have seen in some time. Social media influencer Temitope Adesina is pregnant. Even as she is promoting Palmers massage oil on Instagram using her own handle, she also…
Google has been granted a patent to make its chatbots use more empathy during its interactions with humans, on December 24, 2019. The is about “Forming chatbot output based on user state”. The idea is for chatbots to “achieve greater social grace…
Guess what this 1-and-a-half-minute film is about! It’s by Publicis, Middle East. I’m reasonably sure you would be wondering aloud with an audible ‘What??’ by the time it ends and when you see the brand. The brand is also fleetingly and very…
I still remember this very well. I was on a school trip across South India and as part of the trip, had visited Hyderabad. In that visit, I had seen the ad for Le Sancy soap outside a departmental store there. I…
When Rahul ‘Micromax’ Sharma launched his new range of electric bikes called Revolt, the first TV ads did not talk about the bike’s features, but about the sound! For context, an electric bike does not make any noise at all, so Revolt…