Dense commentary on social media, PR, marketing, advertising and branding.
From being a ‘second screen’ (to a TV or laptop/desktop being the ‘first’), the smartphone has comfortably become the primary screen for everything these days. We have the phone next to us when we are watching TV, when we are reading a…
An interesting and over-enthusiastic gaffe by Tata Motors’ EV division. The first tweet has since been deleted and Tata Motors handle issued a clarification. As early as January 11th, there have been rumors in the market that Tesla was planning to sign…
Two ads. Both from France. Both from October 2020! The connecting thread?Questions! First off, Mustela, a skin-care brand meant for babies, children, and pregnant women. Their ad film, by the French agency Fanfare, uses questions as a narrative device to propel the…
In April 2020, I had written about the rise of apartments/residents welfare associations as a sales channel worth exploiting. The larger brands took to this channel smoothly since they simply needed to reroute their existing system to cater to his new channel….
Back in 2009, I was at Text 100, the PR agency (now called Archetype). It was early days for social media in India and we were all tentatively trying whatever worked online, on platforms like Facebook, Twitter, and LinkedIn. I joined Twitter…
This new ad film for Elder, a UK-based care agency, is by the UK-based agency Love or Fear. Watch the film first: From a purely aesthetic sense, the idea of using stop motion animation using wool, felt (a textile material that is…
UPDATE – July 14, 2022: Closure! UPDATE – January 19, 2021: The Court has ruled that Sebamed can continue to name Lux, Dove, Pears and Santoor, and just remove the comparison with Rin! That means the other 4 bathing soap brands cannot…