Triggered by brand sounds
July 29, 2021Back when TV was new (in our homes), when a TV show had the sound of a phone ringing, we may have looked at our own home’s landline phone and wonder if it was the one ringing. And then realize that it…
Work-from-home driver and work-from-home barber
July 28, 2021The Society of Automotive Engineers (SAE) defines 6 levels of driving automation that has been adopted by the U.S. Department of Transportation. Here are the 6 levels, as explained through an infographic by Intel. What these levels fail to include is an…
Being left behind
July 27, 2021If you sit in a public place (pre-pandemic, of course) and simply gaze at nothing in particular out there and not look at your smartphone, you may be presumed to be all sorts of wrong – creep, shady, crazy, odd, etc. If…
Dyson vs. Kent – cordless, gendered
July 26, 2021When the mega lockdown was announced in March 2020, it started an increased interest and demand for devices and gadgets that can help us do household work. So, more interest and demand for dishwashers, automatic vacuum cleaners, washing machines, better mops, etc….
Flite breaks the category marketing code wonderfully
July 23, 2021I have always looked at ads from chappal brands with a lot of interest. I say ‘chappal’ because I don’t want to call it ‘footwear’ and include all kinds of footwear. Chappal is a category, based on pricing and socio-economic target audience…
Elephant conservation, via PR and advertising
July 22, 2021Last month, an elephant that smashed through a kitchen wall at a home in Thailand made news globally. While it was funny to see countless memes around it (including one that made me laugh out loud; it had the elephant’s pic along…
User-generated ‘slow down’
July 21, 2021Back in 2018, the Indian Ministry of Road Transport and Highways (MoRTH) released a new set of rules for automobile manufacturers in India. Apart from new rules regarding seat belt reminders and airbags, there was one more important rule: speed alert warning…