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H(ic)2O
creative marketing & advertising opinion uncategorized 

H(ic)2O

August 3, 2021August 3, 2021 by Karthik S

Alcohol and water already have a significant connection – the latter is used in cocktails, and also frozen water (ice) is a default addition to many alcoholic drinks. Then there are the utterly funny surrogate ads from India where a well-known alcohol…

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Two Indian chief ministers fight on social media
communication opinion social media 

Two Indian chief ministers fight on social media

August 2, 2021August 2, 2021 by Karthik S

It all started when the chief minister of Mizoram, Zoramthanga, tweeted this at 1:50 pm and 2:53 pm on July 26th. He had tagged India’s home minister, the home minister’s office’s handle, the prime minister’s office’s handle, the chief minister of Assam,…

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MattressFirm’s new marketing idea is both brilliant and wrong
creative marketing & advertising opinion 

MattressFirm’s new marketing idea is both brilliant and wrong

July 30, 2021July 30, 2021 by Karthik S

The British advisory body The Sleep Council coined the phrase ‘junk sleep’ in 2007 after looking at the results of a poll it conducted of 1,000 teenagers from the UK. The poll of 1,000 youngsters aged 12 to 16 found that 30%…

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Triggered by brand sounds
marketing & advertising opinion social media 

Triggered by brand sounds

July 29, 2021July 29, 2021 by Karthik S

Back when TV was new (in our homes), when a TV show had the sound of a phone ringing, we may have looked at our own home’s landline phone and wonder if it was the one ringing. And then realize that it…

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Work-from-home driver and work-from-home barber
ideas opinion 

Work-from-home driver and work-from-home barber

July 28, 2021July 28, 2021 by Karthik S

The Society of Automotive Engineers (SAE) defines 6 levels of driving automation that has been adopted by the U.S. Department of Transportation. Here are the 6 levels, as explained through an infographic by Intel. What these levels fail to include is an…

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Being left behind
opinion 

Being left behind

July 27, 2021July 27, 2021 by Karthik S

If you sit in a public place (pre-pandemic, of course) and simply gaze at nothing in particular out there and not look at your smartphone, you may be presumed to be all sorts of wrong – creep, shady, crazy, odd, etc. If…

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Dyson vs. Kent – cordless, gendered
marketing & advertising opinion 

Dyson vs. Kent – cordless, gendered

July 26, 2021July 26, 2021 by Karthik S

When the mega lockdown was announced in March 2020, it started an increased interest and demand for devices and gadgets that can help us do household work. So, more interest and demand for dishwashers, automatic vacuum cleaners, washing machines, better mops, etc….

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