Dense commentary on social media, PR, marketing, advertising and branding.
A fairly unlikely product category that seems totally obsessed with using stars (from films and sports) in its advertising campaigns is TMT Steel rods. The consistency with which assorted brands that manufacture TMT bars sign up (mostly) male film heroes and use…
As someone who has been in the ‘creative’ industries (marketing and advertising, public relations), I have been in a lot of brainstorming sessions, both at the client side and the agency side. Whenever a large’ish problem needs solutions, a brainstorming session is…
When I first interned at a Delhi-based IT company in the corporate communications team immediately after my post-graduation in the late 90s, besides my formal education and a half-heartedly completed year at Aptech Coimbatore (R.S.Puram!), I did not know anything about corporate…
I had written about the tiny billboards trend in July. On a similar note, there seems to be an interesting trend in billboards using shadows to tell a story. The ingredients are – billboard, creativity, and shadows that are caused either by…
There is one question that is most pertinent about the Uttar Pradesh – Indian Express advertisement imbroglio. But, before I come to that, a quick recap. The Indian Express Group had a multi-edition splash of an ad campaign to promote Uttar Pradesh…
Recently, Vish Ganti, VP of Product Management & GM at AutoGrid India, a software company that operates in the clean energy space, had shared on LinkedIn about his experience of taking his electric scooter to his 5th-floor apartment through the elevator and…
Axis Bank announced a slew of updates on September 6, 2021, in time to celebrate the landmark Supreme Court judgement from September 6, 2018, which stated that consensual sexual acts between adults cannot be a crime, reading down Section 377, of the…