Skip to content
  • personal branding
  • opinion
  • communication
  • marketing & advertising
  • social media
  • How can I help you in your communications strategy?
  • What is ‘Beast of Traal’?

beastoftraal.com

Dense commentary on social media, PR, marketing, advertising and branding.

  • personal branding
  • opinion
  • communication
  • marketing & advertising
  • social media
The trajectories of digital music and ebooks
opinion 

The trajectories of digital music and ebooks

November 22, 2021November 23, 2021 by Karthik S

2007 is a watershed year in the history of technology. The iPhone was announced by Steve Jobs in January 2007. The device was launched in the market in June 2007. But the iPhone was not the only pathbreaking device from 2007 that…

No comment
Continue Reading
End the day with fantasy, brick by brick
communication creative marketing & advertising opinion 

End the day with fantasy, brick by brick

November 19, 2021November 19, 2021 by Karthik S

What would you want to do at the end of a day… any day? Two brands, in two completely different product segments, offer the same thought, leading to their respective products! The first is ITC Sunfeast Dark Fantasy. The product has been…

No comment
Continue Reading
“Aiyyo! Doesn’t feel like advertising only!”
communication creative marketing & advertising opinion social media 

“Aiyyo! Doesn’t feel like advertising only!”

November 18, 2021November 18, 2021 by Karthik S

Much like Danish Sait (I had written about his branded content earlier), I have been a big fan of the ‘content’ shared by Shraddha Jain aka Aiyo Shraddha as well. The similarities are uncanny – both are in Bengaluru, both have had…

No comment
Continue Reading
We are all in advertising
communication marketing & advertising opinion personal branding social media 

We are all in advertising

November 17, 2021November 17, 2021 by Karthik S

Are you on social media? Then yes, we are all in advertising. Here’s the FAQ to explain the context. 1. What? No! I’m just sharing your views/thoughts on social media. I’m definitely not advertising! When you share your views with people you…

No comment
Continue Reading
The sound of mixie
communication creative marketing & advertising opinion 

The sound of mixie

November 16, 2021November 16, 2021 by Karthik S

The ‘mixie’ that we use in Indian kitchens—now called ‘mixer grinder’; I believe it was Sumeet that had a mixer grinder called ‘Sumeet Mixie’ and the name stuck—is known for one more thing beyond its core function (grinding stuff): loud noise. The…

No comment
Continue Reading
The framing problem in adding EV charging to existing fuel stations
ideas opinion 

The framing problem in adding EV charging to existing fuel stations

November 15, 2021November 15, 2021 by Karthik S

Both Indian Oil and Bharat Petroleum (BPCL) have announced, in the first week of November 2021, their intent to add electric vehicle charging stations in their existing fuel stations. Bharat Petroleum intends to add EV charging stations at 7,000 of its existing…

No comment
Continue Reading
The once-regular column now missing from our newspapers
opinion 

The once-regular column now missing from our newspapers

November 12, 2021November 12, 2021 by Karthik S

Last week, on Deepavali day, I wanted to check if Sun TV was indeed airing the new Tamil movie ‘Doctor’ as a special movie (a long-held festive tradition by many Tamil TV channels that air a brand new movie in the evening)….

No comment
Continue Reading

Posts pagination

Prev 1 … 35 36 37 … 235 Next

My podcast on Spotify

My podcast on YouTube

Facebook Like us on facebook
Twitter Tweet us on twitter
Linkedin Join us on Linkedin
Copyright © 2026 beastoftraal.com - Powered By WordPress
Designed & Developed by Sparkle Themes