Dense commentary on social media, PR, marketing, advertising and branding.
2007 is a watershed year in the history of technology. The iPhone was announced by Steve Jobs in January 2007. The device was launched in the market in June 2007. But the iPhone was not the only pathbreaking device from 2007 that…
What would you want to do at the end of a day… any day? Two brands, in two completely different product segments, offer the same thought, leading to their respective products! The first is ITC Sunfeast Dark Fantasy. The product has been…
Much like Danish Sait (I had written about his branded content earlier), I have been a big fan of the ‘content’ shared by Shraddha Jain aka Aiyo Shraddha as well. The similarities are uncanny – both are in Bengaluru, both have had…
Are you on social media? Then yes, we are all in advertising. Here’s the FAQ to explain the context. 1. What? No! I’m just sharing your views/thoughts on social media. I’m definitely not advertising! When you share your views with people you…
The ‘mixie’ that we use in Indian kitchens—now called ‘mixer grinder’; I believe it was Sumeet that had a mixer grinder called ‘Sumeet Mixie’ and the name stuck—is known for one more thing beyond its core function (grinding stuff): loud noise. The…
Both Indian Oil and Bharat Petroleum (BPCL) have announced, in the first week of November 2021, their intent to add electric vehicle charging stations in their existing fuel stations. Bharat Petroleum intends to add EV charging stations at 7,000 of its existing…
Last week, on Deepavali day, I wanted to check if Sun TV was indeed airing the new Tamil movie ‘Doctor’ as a special movie (a long-held festive tradition by many Tamil TV channels that air a brand new movie in the evening)….