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short takes 

Anonymous comments 2.0!

February 10, 2009February 10, 2009 by Karthik S

Update: Who said anonymous commenters cannot be helpful? Anon 3.0 is the kind of helpful, if not mildly (just a bit) abusive commenter, who makes up for all that bad blood by being helpful – he/ she’s pointed out oh-so-helpfully that I…

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opinion 

Social media and common sense

February 9, 2009 by Karthik S

Why is there so much chatter about how to do things in social media? Why not use plain ol’ common sense when there’s a doubt? So, 1. Why is there so much argument for and against Twitter follow/ following? Or Facebook friending?…

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opinion 

Social media for the web -1, web 0 and web 1.0 generation

February 3, 2009February 4, 2009 by Karthik S

…aka Social media for dummies! There are times when we go to meet prospective clients (even existing clients) and try to explain the relevance of social media PR over and above the much-needed conventional PR…and we suddenly hit a wall. We try…

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short takes 

Recognizing opportunities…via Twitter!

February 2, 2009February 2, 2009 by Karthik S

Oh, I love this! This is a real, practical way to find and act upon opportunities…all via Twitter. Congrats to Shashi Bellamkonda of Network Solutions for recognizing the opportunity and acting upon it, so quickly. Wonder what GoDaddy’s reaction is? Also wonder…

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opinion 

To plug or not to plug!

February 1, 2009 by Karthik S

Scenario 1: You enter a friend’s party…see a lot of familiar faces. Pick someone you know well and start talking about how cool your new <add product here> is. People standing next to your friend listen too – just that they do…

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uncategorized 

Tttt….tttt…..tttt….twitter!

January 31, 2009 by Karthik S

Welcome to Twitworld, Shah Rukh Khan! So, what prompted this move? Billo Barber’s promotion? His new TV soap, ‘Ghar Ki Baat Hai’? The initial few tweets sound honest enough and typically what you expect from a celebrity – a generous dose of…

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opinion 

Make news…Barkha Dutt style!

January 29, 2009February 4, 2009 by Karthik S

Chyetanya Kunte. Barkha Dutt. NDTV. Grrrrrrrrr! What an absurd move by NDTV! Nobody knew who Chyetanya Kunte was (well, a few did!) or what he blogged about. Now, the whole world knows both…and is up in arms against Ms. Dutt and NDTV….

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