Dense commentary on social media, PR, marketing, advertising and branding.
Eros owns the rights on everything to do with Imtiaz Ali’s 3rd film, Love Aaj Kal. And they make it mighty apparent. Impressed by the promo I saw on YouTube this morning, I tweeted the link. The movie, at least based on…
I LOVE this! Truly! Dustin Curtis, a user interface designer, had an opinion about the website of American Airlines. He thought, to put it mildly, that it sucked. Fair enough – its a personal opinion. But, like most new-age, web x.0 savvy…
My earlier visit to Chikmagalur was more of a base for places around it – Belur, Halebid and Horanadu. So, itâ??s no wonder I didn’t have much of an impression about it. This time, however, the place of stay made all the…
Big Bazaar. Asin. Can these 2 come together? Can Asin be Big Bazaar’s brand ambassador? She’s pretty and successful. And if Big Bazaar, belonging to the future group, can afford her fee, why not? Errr…could we rewind a bit? And recall this…
WATBlog did a story on May 12 – on Jet Airways’ and Skoda’s responses to criticism online. Jet handled it slightly better, but Skoda’s was just horrendous jargon. Here’s another! Chinamayi Sripada is one of my favorite singers in recent times. She’s…
The new TV spot for Lifebuoy shows 2 buildings – Building A and Building B. The voiceover claims that ‘they’ made a small change in Building A. Result? Kids in Building A take go more regularly to school, play games better, enjoy…
The Hindu has an interview with the author of ‘The Rozabal Line’ today – Mumbai-based businessman and first time novelist, Ashwin Sanghi. What caught my attention was that he had submitted his to 100 odd publishers and it seems 99 rejected it….