Dense commentary on social media, PR, marketing, advertising and branding.
After being a client for a long time, an year in advertising and communications design, and 2 years in public relations, I’m now moving my cheese, myself. To Edelman. Yes, after 2 fantastic years at Text 100, Bangalore, I’m moving to Edelman…
Thereâ??s a particularly untethered feeling you get as you head to a vacation when youâ??re in between jobs â?? that explains my feeling as we drove towards Coorg, right in the middle of the darn week, on a lovely Wednesday morning! It…
…as ‘Best Entertainment Indiblog’, Indibloggies 2008. If you haven’t seen Milliblog yet, please do! Thank you!
I tweeted earlier today – ‘Wondering if TV/ print ads should have a feedback sms no./ mail ID…’ Think about it…when was the last time you saw an ad in print or on TV that you thought broke new ground in the…
I have 2 reasons to be really, really annoyed with Cognizant, today. One minor reason – a Cognizant bus overtook me on the left, quite rudely. But I completely understand – the driver is just a contract employee and I don’t have…
If Twitter merely created a native retweet feature that mirrors how we have been using it, wouldn’t the world would go, ‘Bah, what’s new? We’ve been retweeting anyway!’?. And now, the world only seems annoyed. Why? Because, people do not have the…
Organizations have traditionally thrived in a particular way of communicating with the world – using middlemen (PR/ advertising agencies), and in a language that, after the levels and silos, is quite different from the way normal people talk and understand. Social media…