Dense commentary on social media, PR, marketing, advertising and branding.
I had recently commented about (tweeted!) how brilliantly LIC’s online premium paying service works. The best part about it is the fact they seem to have spent time in understanding customers’ requirements. Almost every single corporate in India demands premium receipts from…
Forrester Research recently published a report on defining earned, owned and paid media. This concept has been in circulation for some time now, but what Forrester released, at least from Sean Corcoran’s blog post, made for a lucid explanation. While I haven’t…
Beyond all this social media engagement conversation, something really simple happened yesterday that I had to pause and ponder. My dad bought a pack of oats last month – he was bored with Quaker Oats and wanted to try another brand. So…
So, we have more stuff to droll over…other than the iTablet from Apple, which, at this point, merely sounds like a bad medicine. Nexus One went official sometime ago. But, as with many other drool-worthy things, there’s that caveat…this darn thing is…
Seen this logo? I see it every single day, outside almost every single roadside automobile mechanic in Bangalore. Remember seeing this logo in Delhi, Mumbai, Chennai and other cities as well! Its the logo of a brand of automobile air filter, called,…
Take a look at this much-tweeted post titled, ‘2 Advertising Tools PR Pros Should Have‘, by David Mullen. As of writing my blog post, that David’s post has 12 tweets/ retweets. Surprisingly, David himself has not tweeted about this post, again as…
While the rest of the world had a ‘spirited’ new year celebration, I decided to do something drastically different – visit our supposed family deity in a quaint little village called Puthucode, in Kerala. Now, I’m not a Keralite. I’m from Kerala’s…