Dense commentary on social media, PR, marketing, advertising and branding.
While on my way to a meeting with a prospective client, I came across a couple of hospitals. They reminded me of a few hospital adverts on TV – vernacular television, to be specific. These ads had models (that I recall seeing…
There’s tremendous buzz about the ‘recall campaigns’ by the 2 automobile giants – Toyota and Honda, all over the print, television and online media. Even in India. Twitter is abuzz with comments and opinions. There is also a lot of discussion online…
That does sound funny – one would expect the Hindi film composers featured in MTV India to be accused of plagiarism; but in this case, MTV India itself is being accused of plagiarism. Rightfully so. Ashish Shakya (aka @stupidusmaximus) tweeted early this…
Tom Foremski’s Silicon Valley Watcher post titled, ‘The Killer Pitch? – When PR Agencies Can Do This – Look Out…‘ has this ponder-worthy sentence, While there are lots of bad pitches out there, there are also lots of good pitches. Even with…
Shah Rukh Khan is on twitter, tweeting away to glory and gathering followers. Should Salman Khan follow suit? Perhaps. But given his unique persona, he is the ideal candidate to turn Twitter on its head and not do the usual. Here’s how!…
I recently had a caustic comment about Indian film star (well, superstar!) Shah Rukh Khan endorsing a brand of DTH satellite TV (Dish TV) on a television spot, along with his obviously fake wife and daughter. In response, a fellow tweeter agreed…
I have had a unique opportunity to see the Digital Brand Index from 2 vastly different perspectives – I saw DBI 1.0 while I was in my earlier organization. And now, for DBI 2.0, I’m in Edelman India and being a part…