Dense commentary on social media, PR, marketing, advertising and branding.
The tragedy that happened yesterday morning in Mangalore hit me this morning as I read the newspaper. The way the stories of death and survivors were narrated in the paper was far more impactful than what I saw sporadically yesterday on TV….
Yes, I use the word ‘can’ – not ‘should’. Should brands apologize online? Of course – it moves a needle in people’s (customers’) mind. It shows that brands can act human, repent for something wrong (in product quality or service) and are…
I’ve always wondered…if big brands can brand themselves, why can’t individuals? Sure, I know of a few who do – the one I know within my immediate network is Manuscrypts. He has a logo as a display picture on Twitter…and also on…
It started with (from what I could see) @kapilb’s tweet which said, UTV Bindass should have not used Taj Hotel image http://post.ly/fjEH I personally think that is a fair point – remember how extra sensitive people were in the US, in the…
First, we had a girl who tweeted her way to seeking a job. Next, we had a guy who created a campaign titled, ‘My next boss’ to land a job. Here’s another case study, of someone who used US $6 to buy…
The term ‘Attention Economy’ made a lot of sense back then. It still does. But this was a advertising-perpetrated concept. The Attention Economy, as Read Write Web’s Richard MacManus sums it up, “is a marketplace where consumers agree to receive services in…
Very few things in news, these days, give me the pleasure of choking on my morning coffee. We seem to have become completely immune to many atrocities that may have forced us to perhaps commit suicide out of sheer annoyance, 20 years…