Unicef’s ‘Awaaz Do’ – I ‘Like’!
November 20, 2010Came across this banner ad. by Unicef in many pages online. I didn’t have audio on in my PC till I landed on the IMDb page for Scott Pilgrim vs. the World (it’s a banner ad on top – since it may…
Adding the dimension of time, to Warhol’s 15 minutes of fame – 100 hours of fame…anyone?
November 19, 2010Yes, I do understand that he said ‘world famous’, not just ‘famous’, but consider the following! Yesterday was a hectic day on Twitter, thanks to the OPEN-tapes brouhaha. Some of the people involved have influential and popular media vehicles (like TV shows…
Socializing recruitment advertising – Aricent tries!
November 17, 2010It has become a weekly affair to refer to The Times of India’s recruitment supplement, Ascent, in this blog. If last week was about a Sasken recruitment ad., this week is about Aricent. I have written earlier about brands using a Facebook…
The audacity of assumptions – Facebook’s and ours!
November 16, 2010I had written about Google Buzz being forced, minimally relevant and largely pointless, earlier this year. After the privacy lawsuit and the eventual settlement, it looks like it is true. I don’t see massive traction for Buzz yet. What Google Buzz did…
The murky underworld of Facebook page management in India
November 15, 2010A couple of weeks back, while driving my way back home in the evening, I was waiting for the signal to turn green in the busy Trinity Junction in Bangalore. A couple of pedestrians were waiting for their signal to cross the…
Why is the Air India fiasco video terribly bad PR, but its equivalent online, completely routine?
November 12, 2010Have you seen this video at least by now? I’m sure you would have – it is one heck of an angry mob, at Delhi’s new swanky T3, also featuring a couple of completely clueless, lost, scared looking Air India staff. I’m…
A huge morale booster for corporate/marketing communication teams?
November 11, 2010Update on this post…added in the end. There are hardly ever any communication-related jobs in Times of India’s Ascent, but I check it nevertheless, every week. Perhaps a connection from my past life, as a corporate communication guy, in the client side….