Dense commentary on social media, PR, marketing, advertising and branding.
Imagine you running the social media properties of your brand/organization. One of your updates on Facebook or Twitter goes mega-viral and everybody’s bloody happy that your brand/company has got phenomenal global visibility. All good. Next year, your company tanks, in revenues/profits. Of…
I have always wondered about the impact of e-commerce in India….even long before joining Flipkart. I mean, from a consumer’s point of view – hassle-free, comparatively better prices, more options and so on. Yesterday, something hit me when we were at a…
This morning, as I saw the video of iPads being built at a Foxconn factory in China, I tweeted it with, ‘Brilliant, timely PR work!’. I got into an interesting, albeit brief discussion about my use of the word ‘PR’ in my…
Yesterday, there was much mirth around a stone delivered to a customer of Letsbuy, when in fact he was expecting a mobile phone. The photo posted by the customer was indeed funny and thanks to some push by influential online Twitter participants…
I was in Delhi, yesterday, for IndiaSocial 2012. I reached Delhi late on Tuesday night (April 3rd) and was put up at a hotel called Mapple Emerald. Yes, it was ‘Mapple’, and it made me cringe, but the hotel was pretty decent….
Last week, I got my first iPad – an iPad 2 that I ordered from eBay India. I do own a heavily-used, now-hardly-used iPod 64GB, a 4GB pink iPod mini (wife’s) and an iPod Touch – all these are hardly used now…
Usually, if a brand removes user posts or content from a social network or a public (owned by the brand) forum, the world unites in denouncing them as suppressing users’ voices. This has happened with many brands in the past, including big…