Dense commentary on social media, PR, marketing, advertising and branding.
The inevitable finally happened yesterday. Yes, Sachin Tendulkar scored his 100th century yesterday, against Bangladesh. While the normal world was divided between, ‘C’mon…against Bangladesh?’ vs. ‘Bangladesh or Timbuktoo – this one century doesn’t matter. The collective 100 centuries is what matters’, one…
For anybody who has attended at least 3 events where Mahesh Murthy speaks, you’d know that one of his pet topics – that he articulates so well – is the comparative reach of internet vs. mainstream media. This has trickled into some…
10 years ago…or, even 2 years ago, imagine what film stars in India have been doing for holi? No, not playing dirty in a Bollywood party…I’m referring to the part where they address their fans. It used to be that a leading…
The dictionary defines an introvert as ‘a shy person’. Or, ‘a person characterized by concern primarily with his or her own thoughts and feelings’. Park those definitions for a minute and try to recall your school days; particularly the kind of students…
This post is a response to two other articles published elsewhere. The first is titled, ‘Why We Use Social Media in Our Personal Lives â?? But Not for Work‘, by Tammy Erickson, and was published in Harvard Business Review on February 16,…
My colleague from Australia, Matthew Gain, has outlined it more than adequately, in his blog, but I assume an Indian equivalent may be useful too. Here are a few snapshots that best present the Indian social media story. Exhibit 1 Trust in…
An interesting post on Pluggd, this morning – Of Flipkart Vs. Homeshop18 Tweet Controversy and A Question: Do brands own their employeeâ??s tweet? – read it first, before going into my post. The crux – it seems a Flipkart employee had purchased…