Dense commentary on social media, PR, marketing, advertising and branding.
While the world was going nuts over A O Scott’s tweet being used by the makers of Inside Llewyn Davis in a full-page ad in The New York Times, something on a smaller scale was happening in India. The NYT ad cost…
Back in early 2013, there was a minor brouhaha on Quora about an ex-employee of Zomato talking at length about why he is an ex-employee and his not-so-pleasant experience there. Many people took both sides of the argument – some, for Zomato…
Ideally, this post was due in 2011, but today is the last day of 2013 and without much ado, here I go! From the state explained in the two earlier posts… Selling social media in India (October 2009) The next stage in…
MY FM’s RJ Meenakshi has crossed the 100,000 fans milestone on Facebook. Or so announces an eager story in Radio And Music. I’d however refrain from commenting on the quality of content and interactions on her Facebook page – take a look…
Update (November 17, 2013): As so many have pointed to this fact already, manual RT (with credit, without which it is simply plagiarism) could easily fall under ‘Fair Use’, even if tweets are not necessarily copyrightable. A wonderfully named website – Can…
This morning, I noticed 4 distressed tweets from Chennai’s RJ Balaji. I recall RJ Balaji having a spat with UTV when he had reviewed their Tamil version of Delhi Belly, Settai (I…
There has been a spate of open letters recently. There was the much-shared open letter addressed to “Mr ALEXANDRE DE JUNIAC, Chairman & Chief Executive Officer, Air France-KLM”, by Jay Shah. It has 1,000+ comments and Jay has been responding to many….