Dense commentary on social media, PR, marketing, advertising and branding.
Originally published in . From ?Log kya kahenge?? to ?log kya keh rahe hain? (From ‘What will people say?’ to ‘What are people saying?’) Assume you are the CEO of a brand of tomato sauce. You are not CEO material yet? Ok,…
Twitter’s upcoming (though Jack’s been saying it is not *that* upcoming and will always be opt-in, not opt-out. See the end of this post for Jack’s tweets) algorithmic timeline change is perhaps their best, biggest and most appropriate shot at glory. That…
So there are just 2 more days left, for you to write to TRAI, to save the internet. If you are still?despite all those helpful videos by folks like AIB, TVF etc.?wondering what the hullabaloo is all about and why should anyone…
Note: The title is a play on Smriti Irani telling Sagarika Ghose, on Twitter, not to be a ‘coward’ and talk (tweet) behind her back, without tagging her handle. ___ You may have noticed a fine print in some television commercials (TVCs)…
The sheer irony is that the photo that started it all looks so serene and peaceful! This is how it started and degenerated, for the record. I noticed Navdha Dhingra’s tweet last evening. This one: I was curious why Lonely Planet India deleted…
Related, more recent read: Warning: This post has nothing to do with what I usually write – social media, digital marketing and communications – and is more about my other obsession: science fiction! While filling petrol yesterday morning, I noticed an interesting…
Imagine you have Shah Rukh Khan’s phone number. Landline number of his office or home, or his mobile number. You call him excitedly and you hit a voicemail. It’d say, “You have reached the voicemail of Shah Rukh Khan. I’m not able…