Dense commentary on social media, PR, marketing, advertising and branding.
Here’s the trailer of the upcoming film, Lukka Chuppi. It seems funny. I like it 🙂 But, here’s a completely unrelated-to-the-film observation… on the domain of marketing and branding. Jio Studios is mentioned at the 31st second of the trailer, very prominently….
You would have seen me crying hoarse about regional language representation in Indian advertising that is conceived out of Mumbai or Delhi for the rest of India. Here are some past skirmishes. 1. Tinda’s ‘Uber Eats moment’ 2. ET Money’s 6-language same-day campaign3….
Like I stumbled on strangers and found interesting people online, first on online chats (web 1.0), and then on Twitter (web 2.0), have a feeling the younger generation is doing the same on PUBG and Fortnite. They meet up and play together!…
A couple of weeks ago, while I was in Delhi on work, I stayed at a hotel for 6 days. During the stay, one afternoon, as I walked out of my room, a lady—a hotel staff—in the corridor saw me and enquired…
This is such a simple idea that anyone would go, ‘Why didn’t I think of that?’. That’s the hallmark of great ideas anyway. Marathons are dime a dozen these days – our Facebook feeds are full of people biting their medals; deservedly…
The Hindi film, Uri: The Surgical Strike, released on January 11, 2019. On Tuesday, the subsequent week (January 15, 2019), someone named Arin Mandal, from Kolkata, shared a video on his Facebook timeline. In the video he says that he tried downloading…
Spot the difference(s). Well, there’s just one. Koffee With Google Home vs. Koffee Without Google Home! Did Google (Home) drop out of Koffee With Karan after the massive fallout from the Pandya-Rahul episode where the entire country over-reacted to thoughts expressed as…