Dense commentary on social media, PR, marketing, advertising and branding.
Pepsi, in India, is known for truly memorable slogans/captions. Right from 1990’s Yehi Hai Right Choice Baby, to 1997’s Nothing Official About It… to Yeh Dil Maange More (1998), they have always created lines that cut across language barriers in India with…
Facebook launched its ‘reactions’ back in February 2016. We have now eased into using angry face, haha, love etc. on the many posts we Like. I wrote about the with a series of futuristic scenarios. I’m glad to announce that nobody cares…
When I heard that Puma is launching an Augmented Reality (AR) shoe, I was adequately intrigued. Will the AR shoe exist inside our phone screen while we run around barefoot? That’d be a phenomenal sale for Puma which can finally do away…
There’s a lot of action from brands on corporate social responsibility (CSR) because evolved consumers are increasingly rewarding brands that are more vocal when it comes to topical themes like sustainability, and a better understanding of the eco-system in which they operate….
‘The Deep Place’ is a film directed by Lindsay Branham and Andrew Michael Ellis, produced by Novo Films and for client International Justice Mission (IJM). I had no clue of IJM’s existence, but now I cannot get it out of my mind……
Many years ago, ‘phone directory’ signified a big, printed book full of numbers arranged alphabetically. Now, it is just a feature in our smartphones where you search. We used to remember phone numbers in our head. Now, I remember, at best, 2…
The new ‘Apple at Work’ film makes for an interesting watch for more than one reason. The obvious reason is why this film was put together in the first place – to showcase the range of office‘ish work you can perform on…