Dense commentary on social media, PR, marketing, advertising and branding.
Being a frequent flier, one of the things I notice keenly, much to my amusement, is how people behave during the airport security check. No, India is nowhere near the TSA-level frisking, but there’s something massively amusing about how people react to…
I was on a Twitter detox for the last 7 odd days and had logged myself out of Twitter across the myriad devices I used to be connected to Twitter. I logged into Twitter on Thursday night and found that, for some…
Two days ago, I wanted to buy a birthday gift for my son. He wanted a video game, like most kids of his age – he turned 8 today, incidentally. He had seen a couple of gaming consoles at his friends’ place…
You know how men…grown up men…go weak in their knees when they enter a stationery shop? Something similar happens to women (and men interested in all things-cooking-and-kitchen) when they enter a kitchen accessories store. Specially, there’s something magically alluring about kitchen storage…
Me? Conceiving brands and building them? Yes, I’m referring to the ones that I seemed to have built as a hobby, while having a full-time job for over a decade! Even today, when I meet people, many still remember one of the…
So I had chest pain last Sunday, was rushed to a nearby hospital and was lodged at the ICU for over 24 hours. Since all usual tests returned normal results (including BP, ECG etc.), I was asked to do an Echo test…
If you know what a dosa means…or how sambhar tastes like, you don’t need any introduction to the Saravana Bhavan restaurant chain in Chennai. Or any of its worldwide branches. But like in social networks, there are rules to entering and eating…