Dense commentary on social media, PR, marketing, advertising and branding.
How long will it be before a big FMCG brand asks people to find virtual product packs floating at a busy railway station, to win them for real (sent to them via courier)? How long will it be before WWF creates a…
It was Taran Adarsh’s birthday yesterday. He received 175 birthday cards! Now, interestingly, I do not live in the same house as Taran. I don’t even work in the same office as Taran. But I do know he got 175 birthday cards….
A conversation around the ethical, moral and possibly legal angles of the Tanmay Bhat, Sachin Tendulkar, Lata Mangeshkar and Snapchat controversy. I thought the video was terribly juvenile. What are my options? Your options? Are you Lata Mangeshkar? Or Sachin Tendulkar? Or…
Related, more recent read: Warning: This post has nothing to do with what I usually write – social media, digital marketing and communications – and is more about my other obsession: science fiction! While filling petrol yesterday morning, I noticed an interesting…
Let’s say you are busy at work. Your phone is in vibration mode (or normal mode, just not in silent). And you get a text message. What would you do? I get momentarily distracted and see the damn message. If it has some…
This happens to be a 2-page spread ad. in the latest issue of Tamil weekly magazine, Ananda Vikatan. Nothing wrong with it, except the fact that there is no mention that it is an advertisement. Yes, there is a small footer on…
I have always wondered about the impact of e-commerce in India….even long before joining Flipkart. I mean, from a consumer’s point of view – hassle-free, comparatively better prices, more options and so on. Yesterday, something hit me when we were at a…