Dense commentary on social media, PR, marketing, advertising and branding.
Recently, an ambitious idea called pOrtal ‘connected’ Lithuania’s capital, Vilnius and the city of Lublin in Poland. What was the connection? This! This is not a new idea, though. There have been many earlier attempts at ‘connecting’ 2 different cities like this….
Before you write and share something on Twitter, Facebook or LinkedIn, do you notice what the prompt in each of those platforms’ status update boxes are? Here they are, if you don’t recall, or didn’t care to observe. Twitter’s prompt fits the…
Given that ESG (Environmental, Social, and Corporate Governance) is the hottest metric for global companies to go after, both Samsung and Sony have been trying specific things out of their cardboard packaging. While Samsung’s fun efforts put the onus on the users,…
Volkswagen CEO Herbert Diess joined Twitter in December 2020. His first tweet was posted on January 20, 2021. And he tagged Elon Musk in his very first tweet! I wrote about his opening Twitter gambit earlier this year. Now, in an article…
I first remember reading about Indian-born writer Amitava Kumar‘s rules for his students in his 2015 book, ‘Lunch With a Bigot: The Writer in the World’. He repeats the same set of rules in his 2020 book, ‘Every Day I Write the…
Back in the early 2010s, I was at Edelman, heading the India business for the digital arm, Edelman Digital. One of our early client wins was Chevrolet India (General Motors India). Given how new and raw social media was in 2010, from…
Back in March 2020, I wrote a set of 50 predictions for a pandemic-infested world – obvious and non-obvious predictions. Some of them have already come true, and many are probably being evolved as I type this, into our 2nd pandemic year….