Dense commentary on social media, PR, marketing, advertising and branding.
I first remember reading about Indian-born writer Amitava Kumar‘s rules for his students in his 2015 book, ‘Lunch With a Bigot: The Writer in the World’. He repeats the same set of rules in his 2020 book, ‘Every Day I Write the…
Back in the early 2010s, I was at Edelman, heading the India business for the digital arm, Edelman Digital. One of our early client wins was Chevrolet India (General Motors India). Given how new and raw social media was in 2010, from…
Back in March 2020, I wrote a set of 50 predictions for a pandemic-infested world – obvious and non-obvious predictions. Some of them have already come true, and many are probably being evolved as I type this, into our 2nd pandemic year….
I love plants and animals. Plants, a bit more than animals, of course. In plants, beyond the most easily loveable part—that is, flowers—another aspect/part that I really love is tendrils! Yes, tendrils. Now, climbers and creepers, by themselves, are very, very beautiful,…
Indian chess grandmaster and former world chess champion Viswanathan Anand was slated to play chess with well-known celebrities to raise funds for The Akshayapatra Foundations’ COVID-19 relief feeding efforts, on June 13, 2021. The format of the game is a simul (simultaneous…
Now that India’s Union Government has taken on the responsibility (as it should) of procuring the vaccines, the hope is that the supply issues would be sorted. As early as possible, to make up for the lost time (and lives). The issue…
Apple has been releasing a series of ads bolstering iOS’s privacy-centric features. I , last year. Like that ad, the latest one too, again by TBWA\Media Arts Lab, takes some creative liberties to make its point – usual advertising-level exaggerations and some…