Dense commentary on social media, PR, marketing, advertising and branding.
How did we talk to brands before social media? We called them via telephones – this seems quaint now!We emailed them – this seems slow now!We chatted with them via online chat tools – I still do this, with Amazon. What happens…
We usually let our occupation define us to the outside world. ‘I’m a project manager’.‘I’m a vice president’.‘I’m a chartered accountant. How do we define ourselves inside us? Could we let our preoccupation define us internally? Let me explain. Owing to my…
Back in July, as I was looking for something else on YouTube, I stumbled on one of the recommended videos on the right-hand side that said that a new song from the Hindi film Mimi, , was going to premiere at 12…
Streaming service. Original programming. On-demand content. Which brand would you recall if you heard those phrases? Netflix? HBO Max? Amazon Prime Video? Disney+? How about Salesforce? Nah, I’m not joking. Salesforce announced a new streaming service on August 10, 2021, called Salesforce+!…
When I first came across this news from South Korea, I was completely incredulous: South Korean Internet service provider SK Broadband has sued Netflix to pay for costs from increased network traffic and maintenance work because of a surge of viewers! SK…
Last week, five of my calls were interrupted due to a specific reason – four of them for the person at the other end, and one for me. What happened? We were OTP’d! That is, some e-commerce delivery arrived at our home…
Usually, I totally trust articles written by Mark Ritson. I do. I trust Mark with my children. With my finances. With my dogs. With my car – my god, the car! With my affections. My confidences. My everything. But, Mark’s latest article…