Dense commentary on social media, PR, marketing, advertising and branding.
Indian-origin CEOs in the US were getting a lot of positive news coverage recently, after Parag Agarwal’s ascension as Twitter CEO. Parag’s new role led to a fresh round of opinion pieces on why Indian-origin CEOs are doing so well outside India…
When the most-awaited trailer for Spider-man: No Way Home dropped recently, while my son was the most excited, we were all keen to watch it because we’re fans of the Marvel content experience. And when we all want to see something together,…
India, as a country, should be a massive market for agarbathis (incense stick) given that every temple small and big uses them by the droves day in and day out. But when you think about famous agarbathi brands that are pan-Indian, I…
Yet another FMCG brand going to the court against a rival brand’s advertising! The latest is Dabur Chyawanprash vs. Baidyanath Chyawanprash! Baidyanath’s latest ad featuring actor Pankaj Tripathi, made by the ad agency Grey, shows an unnamed Chyawanprash bottle acting as ‘other…
Ferrero Rocher chocolates in India don’t compete with Cadbury’s in the latter’s most popular segment – bar chocolates. Instead, Ferrero Rocher has cleverly and consistently positioned itself as a gifting must-have during the festival season. That the chocolates are covered in gold-colored…
Back in 2018, a tweet on bedspreads/bedsheets went massively viral. The contention was that millennials do not use a bed spread on top of their mattress! The second interpretation was that it referred to the sheet under the comforter as against the…
A celebrity launching a new label is not news at all. So when I noticed a new label’s half-page advertisement in The Times of India yesterday featuring Ekta Kapoor, my only thought, at first, was that the ad had a very-Asian Paints…