Dense commentary on social media, PR, marketing, advertising and branding.
Do brands on social media need to answer every single query or comment? First, it is not humanly possible even for brands with an exclusive team that manages social media or has outsourced it. Second, it is utterly pointless to even try…
I was discussing conventional PR with one of India’s leading BPOs when the conversation veered towards how they, as a BPO, started engaging with a global automobile major. It started as an outsourced HR function and grew so efficiently that this BPO…
More than the advent of other social sites, Twitter, in India, has exponentially increased personal branding by many different kinds of people. This is a great sign actually, that people are taking their personal branding seriously – this could help them either…
What is Asin telling Dhoni? Is it, ‘Ende dheivame…who will buy such cheap stuff?’. The caption is priceless marketing…no, advertising speak. ‘Make you a star’? ‘Improved fits’? ‘Great prices’? Is Times of India endorsing the quality of the products at Big Bazaar?…
Looks like Leah Jones has just whipped up a passionate discussion with her blog post, ‘Is his Trust?‘. The crux is, ‘Can you trust bloggers at all?’. The main point is about Chris Brogan, cozying up with Sony, 8 months after he…
Click on the 2 exhibits to see the full story – they’re available online here and here! Now, what kind of reaction would the brand behind this exercise be looking at? Is it, 1. Aaaah…gee…I really want to know who this girl…
Like I had mentioned in my last blog post, as a PR agency, we handle social media communication channels on behalf of our clients. We do not explicitly disclose if, for example, a twitter profile for a client is being handled by…