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Category: opinion

opinion 

I’m berried in smartphone joy!

December 11, 2009 by Karthik S

This may sound like a gushing, blatant client plug, but as a smartphone user, I have to document my thoughts as I moved from Nokia’s E61i to BlackBerry’s 8520. I’ve to admit at the outset that I have been a vehement supporter…

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opinion 

Can advertising become a two-way communication?

November 23, 2009 by Karthik S

I tweeted earlier today – ‘Wondering if TV/ print ads should have a feedback sms no./ mail ID…’ Think about it…when was the last time you saw an ad in print or on TV that you thought broke new ground in the…

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opinion 

Willingness to work 24X7? In a recruitment ad?

November 18, 2009 by Karthik S

I have 2 reasons to be really, really annoyed with Cognizant, today. One minor reason – a Cognizant bus overtook me on the left, quite rudely. But I completely understand – the driver is just a contract employee and I don’t have…

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opinion 

Social business design for dummies

November 7, 2009 by Karthik S

(Apologies to Dachis Group, David Armano, Peter Kim et al.!) As I grudgingly got up this morning to attend an orientation session at my son’s school, I never knew that I’d end up blogging about the experience…let alone drag social business design…

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opinion 

Overdosing on the PR koolaid

October 29, 2009 by Karthik S

Todd Defren recently posted a fictitious conversation between a PR rep and an creative ad guy, on how social media is not really the ‘thing’ of advertising agencies. Its quite funny, no doubt, but I guess we’re drinking too much of the…

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opinion 

Private parts

October 22, 2009 by Karthik S

Now that Google and Bing will start adding tweets and Facebook updates to search, I’m sure we’ll have more debates on privacy – particularly, ‘Facebook updates being in Google search’ part. Though it is restricted to only your friends/ network, it still…

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opinion 

Whine flu

October 13, 2009 by Karthik S

First it was a ZDNET post on how people are using social media to whine about products and services. And now this piece on walletpop about how effective complaining on twitter is. Customers have long used an assortment of modes to sort…

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