Dense commentary on social media, PR, marketing, advertising and branding.
Self-promotion has perhaps gained a brand new meaning and life with the spread of social tools. Earlier, we had limited channels to promote ourselves/ our material…and most were one-to-one. There was the odd one-to-many, like a speaking opportunity, but others were largely…
I had recently commented about (tweeted!) how brilliantly LIC’s online premium paying service works. The best part about it is the fact they seem to have spent time in understanding customers’ requirements. Almost every single corporate in India demands premium receipts from…
Forrester Research recently published a report on defining earned, owned and paid media. This concept has been in circulation for some time now, but what Forrester released, at least from Sean Corcoran’s blog post, made for a lucid explanation. While I haven’t…
Beyond all this social media engagement conversation, something really simple happened yesterday that I had to pause and ponder. My dad bought a pack of oats last month – he was bored with Quaker Oats and wanted to try another brand. So…
Take a look at this much-tweeted post titled, ‘2 Advertising Tools PR Pros Should Have‘, by David Mullen. As of writing my blog post, that David’s post has 12 tweets/ retweets. Surprisingly, David himself has not tweeted about this post, again as…
As someone who has been running a website that tracks plagiarism in Indian film (predominantly) music, I’m amazed at how Indians (in particular) are so wary of crediting their sources. My site covers music, and hence I find composers going out of…
Given the number of queries I’m getting and the way the comments have made me think, here’s a crisp summary of what happened and some valid lessons on social media engagement, for organizations. My earlier post was done as a customer annoyed…