Dense commentary on social media, PR, marketing, advertising and branding.
Tom Foremski’s Silicon Valley Watcher post titled, ‘The Killer Pitch? – When PR Agencies Can Do This – Look Out…‘ has this ponder-worthy sentence, While there are lots of bad pitches out there, there are also lots of good pitches. Even with…
Shah Rukh Khan is on twitter, tweeting away to glory and gathering followers. Should Salman Khan follow suit? Perhaps. But given his unique persona, he is the ideal candidate to turn Twitter on its head and not do the usual. Here’s how!…
I have had a unique opportunity to see the Digital Brand Index from 2 vastly different perspectives – I saw DBI 1.0 while I was in my earlier organization. And now, for DBI 2.0, I’m in Edelman India and being a part…
Why exactly is mainstream media going ga-ga over Shashi Tharoor’s tweets? Some say, its plain jealousy – he has 600,000+ followers, something that media can only dream about! But the simple fact is that, in case of media, people pay (most of…
One of the very few print ads that caught my attention recently is the full page ad for Apollo Munich Insurance. Not because it is full page, but because of what it tried to hide and convey! As Indians, we have tons…
Self-promotion has perhaps gained a brand new meaning and life with the spread of social tools. Earlier, we had limited channels to promote ourselves/ our material…and most were one-to-one. There was the odd one-to-many, like a speaking opportunity, but others were largely…
I had recently commented about (tweeted!) how brilliantly LIC’s online premium paying service works. The best part about it is the fact they seem to have spent time in understanding customers’ requirements. Almost every single corporate in India demands premium receipts from…