Dense commentary on social media, PR, marketing, advertising and branding.
I have 2 reasons to be really, really annoyed with Cognizant, today. One minor reason – a Cognizant bus overtook me on the left, quite rudely. But I completely understand – the driver is just a contract employee and I don’t have…
(Apologies to Dachis Group, David Armano, Peter Kim et al.!) As I grudgingly got up this morning to attend an orientation session at my son’s school, I never knew that I’d end up blogging about the experience…let alone drag social business design…
Todd Defren recently posted a fictitious conversation between a PR rep and an creative ad guy, on how social media is not really the ‘thing’ of advertising agencies. Its quite funny, no doubt, but I guess we’re drinking too much of the…
Now that Google and Bing will start adding tweets and Facebook updates to search, I’m sure we’ll have more debates on privacy – particularly, ‘Facebook updates being in Google search’ part. Though it is restricted to only your friends/ network, it still…
I commented on Amber Naslund’s recent blog post titled, ‘Fleeting influence on the web‘, but I’m still not finished with this thought process; it deserves a blog post. One of the definitions with which Amber explains influence goes, ‘…encourage and compel others…
While there’s a treasure trove of online content over how firms should be using social media, there’s considerably less information on the ‘selling’ part of it – by vendors/ agencies, that is. Am I an authority to talk about this? Of course…