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Category: opinion

opinion 

Shashi Tharoor = Scott Monty = Brandividual?

January 16, 2010 by Karthik S

Why exactly is mainstream media going ga-ga over Shashi Tharoor’s tweets? Some say, its plain jealousy – he has 600,000+ followers, something that media can only dream about! But the simple fact is that, in case of media, people pay (most of…

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opinion 

Can health insurance really be uncomplicated?

January 14, 2010 by Karthik S

One of the very few print ads that caught my attention recently is the full page ad for Apollo Munich Insurance. Not because it is full page, but because of what it tried to hide and convey! As Indians, we have tons…

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opinion 

The self-promotion conundrum

January 13, 2010January 13, 2010 by Karthik S

Self-promotion has perhaps gained a brand new meaning and life with the spread of social tools. Earlier, we had limited channels to promote ourselves/ our material…and most were one-to-one. There was the odd one-to-many, like a speaking opportunity, but others were largely…

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opinion 

Does ICICI Prudential have a secret document titled, ‘FAQs for dealing with irate customers during December, January & February’?

January 9, 2010 by Karthik S

I had recently commented about (tweeted!) how brilliantly LIC’s online premium paying service works. The best part about it is the fact they seem to have spent time in understanding customers’ requirements. Almost every single corporate in India demands premium receipts from…

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opinion 

Evaluating owned, earned and paid media using involvement

January 8, 2010January 8, 2010 by Karthik S

Forrester Research recently published a report on defining earned, owned and paid media. This concept has been in circulation for some time now, but what Forrester released, at least from Sean Corcoran’s blog post, made for a lucid explanation. While I haven’t…

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opinion 

Social media lessons from a 70+ year old man!

January 7, 2010 by Karthik S

Beyond all this social media engagement conversation, something really simple happened yesterday that I had to pause and ponder. My dad bought a pack of oats last month – he was bored with Quaker Oats and wanted to try another brand. So…

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opinion 

Is Twitter the new comment system?

January 4, 2010January 4, 2010 by Karthik S

Take a look at this much-tweeted post titled, ‘2 Advertising Tools PR Pros Should Have‘, by David Mullen. As of writing my blog post, that David’s post has 12 tweets/ retweets. Surprisingly, David himself has not tweeted about this post, again as…

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