Dense commentary on social media, PR, marketing, advertising and branding.
Mahindra’s follow-up to the earlier 2-page spread announcing ‘Rise’ is today’s 10 full page print advertisements in The Times of India. Perhaps nothing explains the extent of Mahindra’s take-over of today’s Times of India like the view on the ePaper, where the…
I had written about how social media really enables what Marshall McLuhan envisaged as ‘global village’, last year. As a continuation, there’s something interesting happening here. Imagine you are in a cinema theater with a lot of your friends. If you’re my…
Prathap Suthan’s piece titled ‘What makes you creative?‘ is a wonderful read indeed. Some of the points are brilliantly captured, like the focus on words, reading everything, on everything having a purpose, the hobby part or even keeping a notebook to jot…
Update (March 18, 2011): Here’s Twitter’s official response to my post (that I had shared through one of the forms they have on their help pages). I should say they took it as a personal problem, when it clearly is not! Highly…
I happened to meet a friend from my school days recently. He’s in the finance department of one of the bigger Indian IT companies, in Chennai. He had come to know about my social media/online exploits (ahem!) only recently and this was…
I just spent my 2 days in the last weekend completely sick and in bed. Though Bill Bryson’s ‘The Life and Times of the Thunderbolt Kid‘ gave me damn good company, something stuck me while I was flipping through the newspapers and…
A website called Traackr recently published a Top 25 in PR 2.0 influencer list. Such lists are common nowadays; cook some algorithms to crawl through online content created by people, using keywords, and voila, you have a list. What was interesting and…