Dense commentary on social media, PR, marketing, advertising and branding.
One of the recent digital mandates that we worked on at Edelman India is for Infosys Prize. When we met them back in mid-2011, the agenda from Infosys Science Foundation was clear – can we use social media and make the Infosys…
Sharp’s India CEO and MD, Sunil Sinha, in a letter to the Indian public (published in Times of India – Bangalore Times), says, Our commitment is not limited to products that stand out. We have just introduced our 1-1-1 Service Scheme. Send…
Imagine you are in a PR agency. Considering most readers of this blog, you may actually be in a PR agency! Ok, consider it, if you’re not. How will you go about doing ‘PR’ for the client? The actual act of doing…
Update: After a chat with @greatbong on Twitter, I’d need to change my perspective on this post, but let me retain it since this is what I believe it should be, though, legally, it is quite clear. @greatbong makes a clear case…
I have cribbed about this on Twitter earlier. But I believe this is worth a blog post. Years ago, I used to look forward to Fridays because that was the day of ‘The World This Week’ from New Delhi Television (now NDTV,…
I have been a user of Amul butter and cheese ever since I remember. Who isn’t, in India, really? When Britannia launched its range of butter and cheese, I started trying them for sheer want of new options and then alternated between…
The Kerala-based condiments brand Eastern was caught in a PR mess recently. It seems a little known newspaper from Kerala (called Nagaram – I haven’t heard about this paper ever, despite being in PR for a long time) alleged that district food…