Dense commentary on social media, PR, marketing, advertising and branding.
Last night, I noticed some bizarre tweets from Filmfare editor Jitesh Pillai (Itâ??s Pillaai, if you go by his Twitter handle). If you allow me a mild digression, the crux of his tweets is this: â??We scratch all Bollywood stars’ backs even…
What is The Cleartrip Hurry Algorithm incident? Here’s the first blog post, with that title. And here is Cleartrip’s response. Now, to our PR lessons. But, before that, a small note. Unlike the Kiruba Incident, The Cleartrip Hurry Algorithm Incident is something…
The question from Judy Gombita, last night, was, “Does it annoy you (i.e., do you find it disingenuous) when a blog post boasts “76 Comments” but you discover 48 of them are actually tweets?” I had a long conversation with her on…
After that post on I Feel UP (cringe!), 7UP and Viewspaper (where, incidentally, I was more annoyed with the phrase than the alleged bait-and-switch tactic to popularize 7UP’s new tagline), I got a tweet alert for another alleged bait-and-switch, from Param Anuranachalam,…
I was at WATsummit, in Mumbai, when the I Feel Up controversy started. So, I wasn’t able to blog about it and offer my perspective. Though the world has chatted about it and moved on, I do have something left to say…
One of the recent digital mandates that we worked on at Edelman India is for Infosys Prize. When we met them back in mid-2011, the agenda from Infosys Science Foundation was clear – can we use social media and make the Infosys…
Sharp’s India CEO and MD, Sunil Sinha, in a letter to the Indian public (published in Times of India – Bangalore Times), says, Our commitment is not limited to products that stand out. We have just introduced our 1-1-1 Service Scheme. Send…