Skip to content
  • personal branding
  • opinion
  • communication
  • marketing & advertising
  • social media
  • How can I help you in your communications strategy?
  • What is ‘Beast of Traal’?

beastoftraal.com

Dense commentary on social media, PR, marketing, advertising and branding.

  • personal branding
  • opinion
  • communication
  • marketing & advertising
  • social media

Category: opinion

opinion 

Apple. Foxconn. iPad factory video. Spin vs. PR.

April 12, 2012April 12, 2012 by Karthik S

This morning, as I saw the video of iPads being built at a Foxconn factory in China, I tweeted it with, ‘Brilliant, timely PR work!’. I got into an interesting, albeit brief discussion about my use of the word ‘PR’ in my…

No comment
Continue Reading
opinion 

Is Indian e-commerce ‘stone’ hearted?

April 6, 2012April 6, 2012 by Karthik S

Yesterday, there was much mirth around a stone delivered to a customer of Letsbuy, when in fact he was expecting a mobile phone. The photo posted by the customer was indeed funny and thanks to some push by influential online Twitter participants…

5 Comments
Continue Reading
opinion 

Don’t like the movie’s ending? Demand an alternative from the director and download it online!

March 28, 2012 by Karthik S

Usually, if a brand removes user posts or content from a social network or a public (owned by the brand) forum, the world unites in denouncing them as suppressing users’ voices. This has happened with many brands in the past, including big…

4 Comments
Continue Reading
opinion 

Bajaj Allianz, Sachin Tendulkar and retirement planning

March 17, 2012March 17, 2012 by Karthik S

The inevitable finally happened yesterday. Yes, Sachin Tendulkar scored his 100th century yesterday, against Bangladesh. While the normal world was divided between, ‘C’mon…against Bangladesh?’ vs. ‘Bangladesh or Timbuktoo – this one century doesn’t matter. The collective 100 centuries is what matters’, one…

4 Comments
Continue Reading
opinion 

Thoughts and a question around one of Mahesh Murthy’s pet topics

March 14, 2012 by Karthik S

For anybody who has attended at least 3 events where Mahesh Murthy speaks, you’d know that one of his pet topics – that he articulates so well – is the comparative reach of internet vs. mainstream media. This has trickled into some…

7 Comments
Continue Reading
opinion 

Poonam Pandey, All India Bakchod and possible new laws of profitable content distribution

March 9, 2012March 9, 2012 by Karthik S

10 years ago…or, even 2 years ago, imagine what film stars in India have been doing for holi? No, not playing dirty in a Bollywood party…I’m referring to the part where they address their fans. It used to be that a leading…

2 Comments
Continue Reading
opinion 

The online world as a haven for introverts and the hesitants

March 7, 2012April 5, 2013 by Karthik S

The dictionary defines an introvert as ‘a shy person’. Or, ‘a person characterized by concern primarily with his or her own thoughts and feelings’. Park those definitions for a minute and try to recall your school days; particularly the kind of students…

6 Comments
Continue Reading

Posts pagination

Prev 1 … 157 158 159 … 199 Next

My podcast on Spotify

My podcast on YouTube

Facebook Like us on facebook
Twitter Tweet us on twitter
Linkedin Join us on Linkedin
Copyright © 2026 beastoftraal.com - Powered By WordPress
Designed & Developed by Sparkle Themes