Dense commentary on social media, PR, marketing, advertising and branding.
A few years ago, while I was in the agency side handling social media mandates for clients, there was one client for whom we had set-up a comprehensive social media monitoring and response system. The client was not willing to spend money…
One of the oldest and most useful techniques PR and marketing folks use, to promote a product or a product’s positioning, is surveys and survey results. There was a time when survey results helped set perceptions about brands and their positioning, but…
More than 3 years ago, I wrote about Galla, the mango drink that redefined how mango drinks should be, beyond them playing peekaboo from Ms.Kaif’s irresistible lips. Here is that post. I used to love Galla, till it vanished out of the…
I have written about my Samsung Galaxy S2 earlier too – a blog post before getting it and one, after acquiring it. So, this is not about the phone per se. It is more about the extent of what I am (and…
I noticed a tweet from fellow-Twitterati and friend Nikhil Narayanan this morning. Dr. @ShashiTharoor should advise @PMOIndia to respond to @ messages, at least once in a while. Now @PMOIndia is no better than a bot. (Link) Shashi Tharoor responded to the…
Yesterday, a social media agency was referring to one of its client campaigns resulting in the worldwide trend list on Twitter, with some pride. Understandably, given global trending requires quite a bit of smart thinking. The hashtag was #womencantresist. Now, with only…
Imagine you running the social media properties of your brand/organization. One of your updates on Facebook or Twitter goes mega-viral and everybody’s bloody happy that your brand/company has got phenomenal global visibility. All good. Next year, your company tanks, in revenues/profits. Of…