Dense commentary on social media, PR, marketing, advertising and branding.
I had written about 2 interesting brands last year. A Canadian device skin brand called dbrand that oozes abrasive attitude on social media (particularly Twitter) and stays on-character. See: A brandless brand that’s literally called ‘Brandless’. See: Here’s a combination of both…
I wrote earlier about Amul’s foray into the biscuits segment . This post is from the perspective of a normal consumer/user. After trying at a lot of nearby shops and online stores (out of stock in my regular – BigBasket), I finally…
Allen Solly Woman’s new campaign called #OwnYourShape was launched on August 23rd. I looked at the URL click numbers through the bitly link they had added across multiple platforms, particularly on YouTube, Facebook and Instagram, the 3 major platforms. Here are the…
There used to be many products that served us for a very long time, very well. Now, one single device—the smartphone—has made them redundant! For example, take the torch. I do have one at home but haven’t used it in many months/years….
[ A lot more context on this theme: ] Magicbricks’ new national campaign (featuring Ayushmann Khurrana and Kriti Sanon) was launched with a multi-city print advertisement on August 26, 2019. Here’s the 2nd phase (follow-up), today. This is from The Times of…
I have grown up liking and thinking positively about Dabur’s Pudin Hara, because my dad was, and is, a huge fan of the product. And the brand has been one of the early advertisers on TV, with the Doordarshan ads reiterating its…
You may have read the news about a mobile number being shown on screen in a film, and the hapless owner of that number being inundated with calls from complete strangers. Now, why do people bother calling a number they have no…