Dense commentary on social media, PR, marketing, advertising and branding.
I wrote earlier about Amul’s foray into the biscuits segment . This post is from the perspective of a normal consumer/user. After trying at a lot of nearby shops and online stores (out of stock in my regular – BigBasket), I finally…
Allen Solly Woman’s new campaign called #OwnYourShape was launched on August 23rd. I looked at the URL click numbers through the bitly link they had added across multiple platforms, particularly on YouTube, Facebook and Instagram, the 3 major platforms. Here are the…
There used to be many products that served us for a very long time, very well. Now, one single device—the smartphone—has made them redundant! For example, take the torch. I do have one at home but haven’t used it in many months/years….
[ A lot more context on this theme: ] Magicbricks’ new national campaign (featuring Ayushmann Khurrana and Kriti Sanon) was launched with a multi-city print advertisement on August 26, 2019. Here’s the 2nd phase (follow-up), today. This is from The Times of…
I have grown up liking and thinking positively about Dabur’s Pudin Hara, because my dad was, and is, a huge fan of the product. And the brand has been one of the early advertisers on TV, with the Doordarshan ads reiterating its…
You may have read the news about a mobile number being shown on screen in a film, and the hapless owner of that number being inundated with calls from complete strangers. Now, why do people bother calling a number they have no…
Fevicol’s new film is meant to commemorate 60 years of the brand in India. Let me start with the good. It is heartbreakingly beautifully made. The film’s U-shaped script is brilliant – starts with the sofa’s early days, moves to the latest…