Dense commentary on social media, PR, marketing, advertising and branding.
Rapper Badshah, to paying a company Rs.72 lakhs, including 18% service tax (GST, I presume) to ‘generate’ social media views so that he can claim the world record for most views on YouTube within 24 hours. In the Mumbai Mirror story that…
As someone who was involved in recommending that LinkedIn India join Twitter, more than a decade ago (while at Edelman, when handling the LinkedIn India mandate), I recall creating their Twitter handle myself… literally with my own hands. So, to see them…
I do not wear a watch. I stopped, many years ago. I may have a couple of Timex/Titan watches at home, unused, deep inside some shelf. I do not intend to buy a watch for myself in the foreseeable future. I do…
I had written about decision-makers and decision influencers recently. In most B2B communication, the decision-makers are C-level executives, so the brands that sell to the organization frame their communication to suit the needs of that C-level executive. For instance, while I was…
First, there was print media. It had stuff that we should know, things that informed us. Then they started having ads in them, to support the printing and salary costs, since the cover price alone wasn’t enough to cover them. At some…
Levi’s is going through a rough patch now because of the pandemic. But it has a legendary brand created and nurtured in the past. One agency was behind many of these ads that created this legend – BBH (many of these were…
A couple of outdoor displays that I was really impressed by, recently. The first one is from Seoul, South Korea. The COEX convention center in the Gangnam-gu area of Seoul is seen as Korea’s Times Square. In March 2018, worked with CJ…