Dense commentary on social media, PR, marketing, advertising and branding.
How did we talk to brands before social media? We called them via telephones – this seems quaint now!We emailed them – this seems slow now!We chatted with them via online chat tools – I still do this, with Amazon. What happens…
Streaming service. Original programming. On-demand content. Which brand would you recall if you heard those phrases? Netflix? HBO Max? Amazon Prime Video? Disney+? How about Salesforce? Nah, I’m not joking. Salesforce announced a new streaming service on August 10, 2021, called Salesforce+!…
India’s most valued start-up, Byju’s, has reportedly (according to ‘sources’) paused ads featuring Shah Rukh Khan, one of India’s most popular stars. Why? Because Shah Rukh Khan’s son has been arrested by the Narcotics Control Bureau of India (under questionable circumstances, if…
Fill in the blank: “______ is the secret of my energy”. Very easy, right? Did you also add, “Our energy” to it? Chances are, you may have 🙂 Boost was a minnow within the ‘health food drink’ segment back in the 1980s,…
Spotify has a new ad campaign called ‘All ears on you’, made by FCB New York. It is a delight to watch! The agency uses the creative device of enveloping people in a beautiful bubble and that metaphor works so wonderfully well…
Considering we are still in the early days (relatively) of branding and selling electric vehicles, how they are advertised (to evoke desire and consideration) is an interesting angle to observe. Specifically in terms of what features or perspectives are being advertised to…
To engage the housewives of the 1920s and 30s (while their husbands were away at work), there was just one medium in those days – radio. Proctor & Gamble saw the opportunity to communicate with their target audience for the soap brands…