Dense commentary on social media, PR, marketing, advertising and branding.
Back in April and May 2022, Qualcomm’s Snapdragon was running print ads in India. Now, in June 2022, Mediatek is running a campaign in India, again, through print ads! Not just that – Mediatek is also running online campaigns through online mobile-centric…
In these days of online shopping and a pandemic-induced slowdown in offline shopping, mannequins almost seem like a quaint concept. To some extent, I’d argue that they have become blind spots for us. They seem to be getting more interest in entertainment…
Shorter version on audio: YouTube: Spotify: Longer post: I started losing my hair in my mid-30s, thanks to my genes. But I did not lose my sleep over losing my hair. I did try some oil suggested by my dad shortly after…
I wrote about one of Zepto’s ads (before the current campaign using singers like Kailash Kher, Shankar Mahadevan, and Usha Uthup) back in February 2022. It had a unique creative device where the vegetable vendor was shown inside a house, and the…
Despite doggedly writing about creativity in advertising, I’m acutely aware that advertising naturally supports creativity, unlike PR where professionals have to find new fonts of creativity within the kind of persuasive work they do. In a way, advertising is like a clean…
Considering I put forward a perspective about Colgate’s new campaign for the Visible White as being tokenism yesterday, it seems fair to add more context on what is and what is not tokenism, when it comes to marketing communications. Let me use…
Shorter version on audio: YouTube: Spotify: Full post: Back in 2019, Colgate India launched the ‘Smile Karo Aur Shuru Ho Jao’ campaign. I recall referring to it in another context (around languages used in the multi-city edition of the campaign in The…