Dense commentary on social media, PR, marketing, advertising and branding.
The more science fiction I read (and I don’t read anything else consciously, generally, when it comes to books), the more I ponder deeply about speciesism. You should Google or Wiki Speciesism if you don’t know what it means. In a nutshell,…
The first thing that hit me when Theodore finished installing the new OS and started ?speaking? to ?her?, in Spike Jonze?s Her? was Jane, from Speaker For The Dead, part 2 of the Ender Series, by Orson Scott Card. I wasn?t really…
A wildly interesting thought occured to me while waiting for my flight at the crowded Delhi airport a few days ago. What if I was wearing Google Glass, there? What if the Glass had an app to search, identify and recognize faces…
I came across this (so-called) social recruiting case study via Gautam Ghosh last week – it was on how Bilal Jaffery was hired by Vala Afshar for Enterasys. I use the ‘so-called’ without any malice, more to point out my perspective on…
I have been asked this in the past. Why don’t I have my designation and employer’s name on my Twitter bio? Additional questions usually are – are you hiding that so that you can talk about them freely and people won’t know…
You know that feeling, right? That feeling when you have a really interesting book in hand and don’t want to put it down… and just finish it in one reading. But life has other plans and you manage to put it down….
I recall seeing quite a few tweets on how Olacabs works when you use their GPS-based map service. In short, you look up the map on your GPS-enabled phone, identify an Olacabs car close to your location and click on one to…