PS: This is a marketing/communications perspective of the launch. Here’s the . Update – August 16, 2019:And finally, the empire strikes back! The big daddy of Indian biscuit empire fires the long-overdue salvo against Amul’s skirmish almost after a month! A sentence…

As someone not actively interested in the stock market, I usually delete all email from ICICI Direct. This one caught my eye because of the word ‘podcast’! Full marks for using the latest buzzword in the email – it worked on me…

Alcohol brands have always done ‘Drink Responsibly’ campaigns. Despite the fact that it flies against the consumption of those products. Their aim is to maximize consumption, but they know that it should not be at the detriment of the user. A most…

Back in the 2000s, the word ‘viral’ meant only the bodily viral. And even if there was a piece of information that actually went viral between people, it was primarily through e-mail! (Or, it needed mainstream media to take note of something…

At one point in the 80s/90s in India, there was perhaps only one liquid soap and handwash liquid brand – Fem! Now, there are several brands to choose from! When FMCG brands started selling liquid hand wash in India, many used the…

I recently came across a new Instagram handle started by CNN. Now, I merely hover on Instagram – I hardly use the platform. I’m not a visual-first person, I’m decidedly more words-first. But I’m fully aware of Instagram’s power globally, particularly to…