Dense commentary on social media, PR, marketing, advertising and branding.
Let me describe an ad film to you. A young girl. Her digital data is being auctioned. Her medical history, search data, location data, her contacts, everything is being auctioned. A group of buyers bids for the data excitedly even as the…
That Apple sells privacy as a significant product is already well-known. The company started positioning privacy as a distinct advantage in 2019 and has made a series of ads through their agency, TBWA\Media Arts Lab. I have written about 2 such ads…
No matter what kind of brand it is these days—B2C or B2C—one critical element in their content strategy is ‘topical days’! ‘Seize the day’ (Carpe diem) has a very different meaning for social media content teams and agencies 🙂 It means they…
I guess Zepto has caught on to a nice advertising template, concocted by the agency L&K Saatchi and Saatchi. After Kailash Kher and Shankar Mahadevan, here’s the 3rd in the singers-stretching-time series, featuring Usha Uthup. Unlike the earlier two ads, this one…
I was very pleasantly surprised by this new Uber Moto ad made by the agency FCB India. Watch it first and tell me if you also thought what I thought was going on 🙂 And then read below. I’m fairly sure the…
Well, well, well! What are the chances! Two new ads, released almost back-to-back, have quite a few unusual coincidences! Let me start with the broad coincidence: both are national brands. Brand 1 is Snuggy, the diaper brand from Nobel Hygiene, known for…
Two road safety ads featuring families in cars, from Australia and New Zealand. The one from Australia is from January 2021, for the Transport Accident Commission (TAC) Victoria, and made by the agency Clemenger BBDO Melbourne. The one from New Zealand is…