Dense commentary on social media, PR, marketing, advertising and branding.
When social media was fairly new, in the mid-to-late-2000s, we were endlessly told about the 2-way communication nature/possibilities of social media platforms and about the need to avoid using them as broadcast-only and to make use of the conversations they enable. From…
The Advertising Standards Council of India (ASCI) recently released a report titled, ” (PDF) based on 1,759 complaints received by the ASCI (against 488 ads) in the last 3 years. ASCI had taken only those complaints that pertain to two of its…
Much has been written about the spectacular pan-India success of the recent Allu Arjun-starrer Pushpa that should be called a ‘Telugu film’, but is instead an ‘Indian film’, given its 5-language release strategy (Telugu, with dubbed versions in Tamil, Malayalam, Kannada, and…
Back in early 2021, Unilever’s 108-year old mayonnaise brand Hellmann’s pitched a new product positioning during the Superbowl. The brand’s agency Wunderman Thompson explained the positioning in its website: “An iconic brand that has been sitting in the back of your fridge…
Recently, the Twitter handle of Android (the mobile operating system that belongs to Google) tweeted, “iMessage should not benefit from bullying”. Apple’s iMessage? Bullying? The tweet was a quote-tweet over Hiroshi Lockheimer’s (SVP at Google) tweet where he said, “Apple’s iMessage lock-in…
Recall the very common school classroom scene where the teacher is writing something on the blackboard and someone throws a paper plane aimed at the board. The livid teacher turns back, looks at the class, and asks who did that, and the…
Since I moved to Bengaluru from Delhi (after I got married) in the year 2000, I have bought just two mattresses for my/our own bed (besides very, very few/occasional mattresses for the beds in the other bedrooms). The one we were sleeping…