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Category: communication

Fake opinions – what should brands do when they are in a Durex-DelhiPolice mess?
communication opinion 

Fake opinions – what should brands do when they are in a Durex-DelhiPolice mess?

On January 16, 2020 by Karthik S

Does Durex offer better ‘protection’ than Delhi Police? That’s what the very, very viral meme claims and it went viral for a reason. It is topical, makes a point (whether you agree with it or not is a different topic) and makes…

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Deepika Padukone at JNU: a stunt?
communication opinion 

Deepika Padukone at JNU: a stunt?

On January 9, 2020 by Karthik S

That Deepika Padukone visited JNU and stood in solidarity with the students protesting outside the university is already old news. It happened on the night of January 7th and within minutes, the news spread far and wide. Within minutes, support and boycott…

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Media handling lessons from Netflix CEO Reed Hastings
communication opinion 

Media handling lessons from Netflix CEO Reed Hastings

On January 3, 2020 by Karthik S

I have conducted quite a few media training workshops during my PR agency days. And I continue to conduct personal branding workshops for CXOs of very large organizations. So, even as I teach what to do and what not to do, earlier…

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