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Category: basics

basics 

The 5-day, hands-on social media primer

January 12, 2009January 12, 2009 by Karthik S

If you’re handling PR/ Marketing/ Customer Service in your organization…no matter what your product offering/ service is, here’s a simple, 5-day (one for each working day in the week) realization primer if you’re wondering about the what, how and why of social…

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basics 

7-step guide to initiate a social media program

December 22, 2008 by Karthik S

Having recently spoken to few of my larger clients on a social media primer, I was surprised at the relative lack of awareness even among established brands (the Indian operations, in case of an MNC) about what social media can help them…

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