Dense commentary on social media, PR, marketing, advertising and branding.
One of the sentences that I always use in a social media pitch with a new/prospective client is, ‘Social media engagement is not rocket science’. And I go on to explain why so, and why they still need an agency if it…
Despite all this evolution into social networking, twitter etc. one of the oft-used phrases to denote a ‘social media activity’, at the client side, is still, ‘blogger meet’! At the same time, there is enough chatter, debate and eventual annoyance on poor…
Thanks to Gautam Ghosh for being the inspiration behind this post, by referencing the original post on Mashable! Beyond a few factors, most of the points mentioned in this post are not India-specific and apply to just about anyone looking for a…
One of the questions I was asked in a recent interview (on BlogAdda – part 1 and part 2) was, ‘What is your advice to someone who wants to start a blog?’. I started the answer with ‘Don’t’. But then, it sounded…
I realize many people still don’t know how @mentions work on Twitter, in terms of visibility. Reiterating from Twitter Help page: People will only see replies in their home time line if they are following both the sender and recipient of the…
Eros owns the rights on everything to do with Imtiaz Ali’s 3rd film, Love Aaj Kal. And they make it mighty apparent. Impressed by the promo I saw on YouTube this morning, I tweeted the link. The movie, at least based on…
Scene 1: Lenovo’s Worldwide Competitive Analyst, Matt Kohut, predicts that Linux will always remain a niche operating system for netbooks. He said this in an exclusive interview with Tech.Blorge. Scene 1.5! The interview generates tons of comments – 46, as of writing…