I had written about decision-makers and decision influencers recently. In most B2B communication, the decision-makers are C-level executives, so the brands that sell to the organization frame their communication to suit the needs of that C-level executive. For instance, while I was…

Levi’s is going through a rough patch now because of the pandemic. But it has a legendary brand created and nurtured in the past. One agency was behind many of these ads that created this legend – BBH (many of these were…