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Author: Karthik S

Karthik S

Name-search gets a boost from Google’s virtual visiting cards

Name-search gets a boost from Google’s virtual visiting cards

August 17, 2020August 17, 2020 by Karthik S

One of the more important aspects of personal branding online is a name search. I know that sounds utterly vain, but when you see it from the perspective of others name-searching you to know more about who you are, what you do…

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Adult diapers using the sanitary napkin narrative

Adult diapers using the sanitary napkin narrative

August 14, 2020August 14, 2020 by Karthik S

I recall seeing ads for adult diapers/dry pants in US-based magazines that do not have the ‘look’ that the category usually gets in India. In India, for some reason, the ads tend to use a fuddy-duddy outlook. But one Indian adult diaper…

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Google’s Sounds of India

Google’s Sounds of India

August 13, 2020August 15, 2020 by Karthik S

Google India has a nice activity for India’s 74th Independence Day. Go to and try it out on your phone. The idea is simple – you sing the Indian National Anthem. The system records it using the phone’s mike and converts it…

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What ails Brand India, today?

What ails Brand India, today?

August 12, 2020August 12, 2020 by Karthik S

Had a say about what ails Brand India, today, and what could be done to improve the branding, for today. This is a special feature ahead of the 74th Independence Day on Saturday. Some additional context. About the current state of Brand…

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Pets as dependents in an insurance policy?

Pets as dependents in an insurance policy?

August 11, 2020August 26, 2020 by Karthik S

UPDATE (August 26, 2020): Really glad to see Bajaj Allianz promote their pet dog insurance, on International Dog Day (today). ORIGINAL POST: Recently, I renewed my annual family and once again marked my wife and 2 kids as ‘dependents’. It’s at times…

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The business of fake Likes & views – unethical, but not illegal. Yet!

The business of fake Likes & views – unethical, but not illegal. Yet!

August 10, 2020August 10, 2020 by Karthik S

Rapper Badshah, to paying a company Rs.72 lakhs, including 18% service tax (GST, I presume) to ‘generate’ social media views so that he can claim the world record for most views on YouTube within 24 hours. In the Mumbai Mirror story that…

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LinkedIn’s promoted tweets!

LinkedIn’s promoted tweets!

August 7, 2020August 7, 2020 by Karthik S

As someone who was involved in recommending that LinkedIn India join Twitter, more than a decade ago (while at Edelman, when handling the LinkedIn India mandate), I recall creating their Twitter handle myself… literally with my own hands. So, to see them…

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