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Author: Karthik S

Karthik S

The lost eateries project

The lost eateries project

October 5, 2020October 5, 2020 by Karthik S

Back in the late 1990s when I had just started working in Delhi, as a Tamilian in love with paneer and all-things-Punjabi-food, I used to thoroughly relish eating out. Delhi was foodie heaven for me and the prospect of cheap/affordable Punjabi food…

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A local restaurant aims super high

A local restaurant aims super high

October 2, 2020October 2, 2020 by Karthik S

If you are a restaurant with branches in 2 cities in Kerala (and one in the Gulf, obviously), and are opening a new branch in one of the cities that you are already present in, how would you publicize the inauguration? You…

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Squeezing ketchup

Squeezing ketchup

October 1, 2020October 1, 2020 by Karthik S

Pouring ketchup out of a glass bottle has always been a painful task. Back in the late 1970s, Heinz, a market leader of ketchup in the US tried to tackle this consumer problem using marketing creativity. They framed the slowly moving ketchup…

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The new CRED ads – an autopsy

The new CRED ads – an autopsy

September 30, 2020September 30, 2020 by Karthik S

After their first print ad in January 2019… …and after the TV campaign starring Jim Sarbh in October 2019… …it looks like CRED has finally hit gold, at least in terms of buzz, during the current IPL season, thanks to its new…

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A gingelly oil gingerly asking users to buy from their brand store

A gingelly oil gingerly asking users to buy from their brand store

September 29, 2020September 29, 2020 by Karthik S

Even till early this year, it may have been unimaginable that a brand like Kaleesuwari, owner of brands like Gold Winner oil, may ask readers to go directly to their own page and order their products! But today’s ad campaign by them,…

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WhatsApp’s bigger PR crisis, from fake news to leaks

WhatsApp’s bigger PR crisis, from fake news to leaks

September 28, 2020October 2, 2020 by Karthik S

In the past 2 days, I got alerts about 5 of my phone contacts joining Telegram. That’s a very tiny anecdotal signal (pun unintended) that there is some interest in looking at alternatives to WhatsApp even in India, a WhatsApp-stronghold. A front-page…

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The new un-Apple iPhone ads

The new un-Apple iPhone ads

September 25, 2020September 25, 2020 by Karthik S

There was a time when we used to see a lot of TV ads for laptops and home computers. Those were the days! And almost all of them began with the now-famous ‘Ting… ting-ting-ting-ting’ with the Intel Inside logo. And then the…

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