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Author: Karthik S

Karthik S

Our kids’ pandemic-induced crash-course on digital and social

Our kids’ pandemic-induced crash-course on digital and social

October 23, 2020October 23, 2020 by Karthik S

I got an email from my daughter, only 10, that she sent from her school email ID (via Google Suite for Education)! It wasn’t any email – she shared a Google Slides file she had created about cats and since we both…

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Run… for your life

Run… for your life

October 22, 2020August 12, 2024 by Karthik S

An ad film that hit very close to comfort for me 🙂 This is for the sporting goods retailer Rebel, by the Australian agency The Monkeys that was acquired by Accenture in 2017. From 2008/9 to 2018, I have woken up at…

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The Mercedes-Benz EQC x The Weeknd masterpiece

The Mercedes-Benz EQC x The Weeknd masterpiece

October 21, 2020October 21, 2020 by Karthik S

Not many two-and-a-half-minute long product advertisements would have me asking for more or leave me breathlessly excited. This Mercedes-Benz EQC ad did. The ad is by the agency Antoni Garage, and also works as a scintillating music video for Canadian musician The…

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Live after you die

Live after you die

October 20, 2020October 20, 2020 by Karthik S

Back in March this year, I had written about a 2016 ad film that spoke about organ donation in the most unusual way. Here is that post/video, for context: Let me continue that theme in this post, using 2 ad films made…

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Language of the heart

Language of the heart

October 19, 2020June 27, 2024 by Karthik S

Go directly to: 6 simple, common-sense based rules for pan-Indian, multi-edition advertising. An interesting mishmash attempt at using regional languages by Havells’ Lloyd, yesterday, in The Times of India. First off, I’m very glad that they even bothered to localize some of…

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Living in perpetual asynchrony

Living in perpetual asynchrony

October 16, 2020October 16, 2020 by Karthik S

Right now, I’m in the midst of Tehran (Apple TV+), Banshee Season 3 (Amazon Prime Video), Scam 1992 (Sony LIV) and Stranger (Netflix). And in the middle of Works Well with Others – An Outsider’s Guide to Shaking Hands, Shutting Up, Handling…

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The Nude Bomb

The Nude Bomb

October 15, 2020October 15, 2020 by Karthik S

I came across the hilarious new ad for R.M.Williams boots, an Australian brand. The ad is scripted and produced by Maximum Effort, the agency founded by Ryan Reynolds, a friend of Hugh Jackman who stars in the ad. The ad is perhaps…

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